Enzo Ferrari, founder of Ferrari and one of the most influential figures in Italian automotive history. There are famous Italian companies, and then there is Ferrari. Few names in the world can communicate so much with a single word. Ferrari means speed, racing, engineering, wealth, danger, beauty, exclusivity and, above all, Italy. Yet before Ferrari became one of the most valuable and recognizable luxury brands on earth, it was the obsession of one man from Modena who cared