The Frescobaldi family, one of Florence’s oldest and most important wine dynasties. The Frescobaldi family is one of the clearest examples of how commerce, land, politics and wine became intertwined in the history of Florence. Long before Tuscany became a global luxury destination, before Chianti, Brunello and Super Tuscan wines became international status symbols, the Frescobaldi family was already active in Florentine banking, trade and agriculture. Its roots stretch back t