The Bombassei family and Brembo: from Bergamo engineering to a global leader in braking technology. The Bombassei family built Brembo into one of the most important industrial technology companies to emerge from postwar Italy. Its story is particularly significant because the product at the center of the company is not primarily decorative, fashionable or emotional. A braking system is a safety-critical engineering component. It has to work repeatedly, predictably and under e

Enzo Ferrari, founder of Ferrari and one of the most influential figures in Italian automotive history. There are famous Italian companies, and then there is Ferrari. Few names in the world can communicate so much with a single word. Ferrari means speed, racing, engineering, wealth, danger, beauty, exclusivity and, above all, Italy. Yet before Ferrari became one of the most valuable and recognizable luxury brands on earth, it was the obsession of one man from Modena who cared

Ferruccio Lamborghini, the industrialist who moved from tractors to one of Italy’s most famous supercar names. Few Italian entrepreneurial stories are as dramatic, improbable and unmistakably Italian as that of the Lamborghini family. The name today evokes some of the most extreme automobiles ever built: the Miura, Countach, Diablo, Murciélago, Aventador and Revuelto. Yet the Lamborghini story did not begin with supercars. It began with agriculture, mechanical improvisation a