ORGANIC COLA The biological alternative with a lively soul Cola takes its name from the cola nut extracts contained in its recipe. The unmistakable dark color, on the other hand, comes from caramel. The first formulation was developed by the American pharmacist John Stith Pemberton in 1886 in Atlanta as a remedy for headaches and fatigue. Its worldwide diffusion began in the 1920s and since then its enormous success has never faded. The combination par excellence is the one with gourmet pizza.