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Italian Family: The Ceretto Family, From Alba Vineyards to a Global Langhe Wine Dynasty / La Famiglia Ceretto, dai Vigneti di Alba a una Dinastia Mondiale del Vino delle Langhe
The Ceretto family and the Langhe: a multigenerational wine dynasty rooted in Alba, Barolo and Barbaresco. The Ceretto family represents one of the clearest examples of how a regional wine business can become an international cultural and commercial institution without abandoning its territorial identity. Its history is rooted in Piedmont, in the hills of the Langhe, a landscape now recognized around the world for Barolo, Barbaresco, hazelnuts, gastronomy and a particular for
12 min read


Italian Family: The Pesenti Family, From Bergamo Cement to the Italcementi Industrial Dynasty / La Famiglia Pesenti, dal Cemento Bergamasco alla Dinastia Industriale Italcementi
The Pesenti family and the industrial legacy of Italcementi, from Bergamo to international industry. The Pesenti family belongs to a category of Italian dynasties that helped build the physical infrastructure of modern Italy. Its history is not primarily about fashion, food or consumer brands. It is about cement, factories, construction, finance, industrial consolidation and the transformation of a provincial family enterprise into one of Europe’s major industrial groups. For
14 min read


Italian Family: The Bombassei Family, From a Bergamo Workshop to the Global Brembo Engineering Empire / La Famiglia Bombassei, da un’Officina Bergamasca all’Impero Globale dell’Ingegneria Brembo
The Bombassei family and Brembo: from Bergamo engineering to a global leader in braking technology. The Bombassei family built Brembo into one of the most important industrial technology companies to emerge from postwar Italy. Its story is particularly significant because the product at the center of the company is not primarily decorative, fashionable or emotional. A braking system is a safety-critical engineering component. It has to work repeatedly, predictably and under e
12 min read
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