top of page
Search
Italian Family: The Perfetti Family and the Global Confectionery Empire / La Famiglia Perfetti e l’Impero Globale delle Caramelle
The Perfetti family and executive leadership behind Perfetti Van Melle, whose brands include Mentos and Chupa Chups. The Perfetti family built one of the world’s largest private confectionery groups from an Italian chewing-gum business. Through brands such as Brooklyn, Golia, Mentos, Fruit-tella, Alpenliebe, Chupa Chups and Airheads, the family created a global system based on inexpensive products purchased repeatedly by millions of consumers. The scale of the fortune comes f
12 min read
bottom of page